It is a rare occurrence that a black-and-white choice presents itself in the complicated world of ethical seafood buying...
Why Wild?
WhyWild is part of Trout Unlimited's Western Conservation Program with the purpose to engage the salmon marketplace in Trout Unlimited's wild salmon and steelhead conservation efforts in California, the Pacific Northwest, and Alaska. Through WhyWild, Trout Unlimited educates salmon consumers, chefs, retailers, seafood processors, fishermen, and others around the country about the values of wild salmon and why voting with your fork for wild salmon is a critical way of sustaining our wild salmon fisheries and ensuring that we really can have our salmon and eat it, too.
Salmon in the News
July 21, 2011
Next year, developers plan to apply for permits for the construction of America's largest open-pit copper and gold mine, in the heart of Alaska's...
July 5, 2011
Although the Pebble Partnership hasn't even presented a plan yet, but the conservation group, Trout Unlimited says they don't want to take any...
Chef Spotlight
Rick Moonen
Rick Moonen, rm seafoods - When it comes to chefs speaking out on behalf of sustainable seafood and fisheries, Chef Rick Moonen of rm seafoods in Las Vegas is truly on of our nation's leaders. That's why it's no surprise that Chef Moonen was this year's winner of Monterey Bay Aquarium's "Chef of the Year" Award. Chef Moonen was also part of Trout Unlimited's culinary expedition to Bristol Bay where he had a chance to catch his own wild salmon and cook it up on the bank of the Nushagak River. Watch the video | Learn more about Chef Moonen and rmseafoods.
Fishermen Spotlight
Iliamna Fish Company
A family-run fishing business, Iliamna Fish Company is dedicated to providing high quality Bristol Bay sockeye salmon year after year. They fish completely by-hand, using small, 50 fathom nets and out of 20 foot-long skiffs. Iliamna Fish Company has also played a critical role in getting delicious Bristol Bay salmon into the hands of Pacific Northwest consumers, specifically those involved in the Savor Bristol Bay campaign. When asked why they fish, fisherman and family member Reid Ten Kley responded: "We are devoted to fishing for a simple reason - we love to fish."
Grower Spotlight
Martorana Family Winery
Martorana Family Winery has demonstrated its commitment to land and water stewardship and its enthusiasm for protecting and restoring high-quality habitat for salmon. Located in the Dry Creek Valley in Sonoma County, the Martorana Family practices organic farming and has undertaken a whole suite of restoration projects. Most recently, the vineyard made a dramatic change in its water management for frost protection. The project serves as a model for sustainable water use and will benefit endangered coho salmon and threatened steelhead trout in the Russian River watershed. Find more about Martorana.
Stay Informed
Stay informed about what's happening in the salmon marketplace and ways you can help us protect and restore our wild salmon fisheries.
What's New
- WhyWild partners with FishChoice to connect sellers and buyers: To encourage increased accessibility of Bristol Bay salmon, WhyWild and FishChoice teamed up this summer to help connect buyers around the country connect with Bristol Bay salmon suppliers. »Follow this link to see a listing of Bristol Bay salmon providers that are part of the FishChoice network.
- Dine for Bristol Bay Week coming to the Northwest: If you live in the Seattle or Portland neighborhoods, then grab your forks and get ready to Dine for Bristol Bay this September! Stay tuned for more details and a list of participating restaurants. »Read more
Looking for a new recipe?
Grilled Salmon with Ancho Honey Porter Glaze
Courtesy of Clayton Jones, Executive Chef, Bear Tooth Grill - Anchorage, Alaska
»Get the recipe
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Trout Unlimited Northwest | 227 SW Pine Street, Suite 200 | Portland, OR 97204 | whywild@tu.org
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