Businesses and retailers play a powerful and influential role in the salmon marketplace, with their purchasing decisions dictating consumers’ choices and exposing them to new options. In addition, because of the connecting role businesses play between consumers and purveyors, they can help drive change in the industry and market by how they vote with their dollars as well as through outreach to their clientele.
WhyWild Business Partners have made the "vote" for wild Pacific salmon and steelhead. Through their support of Trout Unlimited's WhyWild program and efforts, they have upheld their end of the Consumer's Bill of Rights and are committed to healthy wild Pacific salmon and steelhead and our right to enjoy them long into the future.



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