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Grill to Save Bristol Bay

Savor Bristol Bay cedar grilling planks are now available for purchase from Fire & Flavor Grilling Co. All proceeds from cedar plank sales directly benefit the Save Bristol Bay campaign. Buy your cedar plank today.

Water & Wine

Not sure what wine to have with your wild salmon? Check out one of Trout Unlimited's Water & Wine partners and invest your dollars in a winery that's investing in the future of our wild salmon

WW Business Partners

Wondering where to go to dinner or where to buy some wild salmon? Check out our growing list of WhyWild Business Partners with businesses all over the country committed to sustainable wild salmon fisheries and doing their part to save wild salmon. View the list

The Salmon Consumer's Bill of Rights and Responsibilities

Just as we have the right to expect clean water and air, consumers have the right to expect healthy wild populations of Pacific salmon and steelhead, whether to enjoy in nature, at the table, or on a rod and reel. With that right comes a responsibility to demand and uphold it – in our own actions as consumers, from the businesses and industries which buy or sell salmon, and from the government decision-makers who manage salmon and habitat.

Business and industry must support our right to wild salmon. Consumers, in turn, must support them.

As consumers who care about wild Pacific salmon and steelhead, we demand...

1. Truth in labeling and marketing.
That we know where our salmon comes from, and that it is labeled correctly.

2. High-quality habitat.
That salmon and steelhead habitat is protected and, where necessary, aggressively restored.

3. Free-flowing rivers.
That wild salmon and steelhead have access to and from spawning and rearing habitat, and that dams and other barriers be modified or removed to allow fish access.

4. Imperiled species protection.
That threatened, endangered, and other depleted wild Pacific salmon and steelhead receive the highest levels of protection under the law.

5. Sustainable fishing.
That recreational, commercial and subsistence fishing practices are managed to support the long-term health of wild salmon and steelhead.

6. Responsible hatchery management.
That hatchery production of salmon works in concert with wild fish recovery efforts for Pacific stocks, and that they only be used to enhance fishing opportunity in stocks healthy enough to sustain harvest.

7. Clean water.
Cooperation among communities, industry and government to stop pollution and protect high-quality water sources.

8. Water conservation.
That state water laws and municipal, industrial, and agricultural water-users conserve water so that salmon and steelhead streams flow year-round.

9. Investment in restoration and management.
That increased sources of state, federal, and international funding be made available for the restoration and management of degraded wild salmon and steelhead and their habitat.

10. No impact from salmon farms.
That salmon farms and their operations, if permitted to operate anywhere in the range of wild Pacific salmon and steelhead, be required to have no impact on wild salmon, trout or their habitat.


I, the undersigned . . .

I expect these rights, terms and principles be pursued, adhered to and upheld, and accept the responsibility to ask that companies that sell salmon, industry and government do the same. I expect that self-sustaining, healthy, fishable populations of wild Pacific salmon and steelhead will exist for present and future generations, and I accept my own responsibility in doing my part to make that happen.