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Grill to Save Bristol Bay

Savor Bristol Bay cedar grilling planks are now available for purchase from Fire & Flavor Grilling Co. All proceeds from cedar plank sales directly benefit the Save Bristol Bay campaign. Buy your cedar plank today.

Water & Wine

Not sure what wine to have with your wild salmon? Check out one of Trout Unlimited's Water & Wine partners and invest your dollars in a winery that's investing in the future of our wild salmon

WW Business Partners

Wondering where to go to dinner or where to buy some wild salmon? Check out our growing list of WhyWild Business Partners with businesses all over the country committed to sustainable wild salmon fisheries and doing their part to save wild salmon. View the list

Who We Are


Why wild salmon?
Wild salmon are one of nature's wildest and purest foods. Starting and ending their life cycle in the freshwater streams and rivers that braid the West Coast, wild Pacific salmon travel thousands of miles between the time they hatch and spawn. They are the lifeline of the Pacific Northwest, feeding entire ecosystems with their nutrient-rich bodies.

You can feel good about choosing and eating wild salmon not only because it's delicious and packed full of healthy nutrients and Omega 3s, but also because the vast majority of wild salmon available in the marketplace is harvested sustainably and doesn't come with the environmental costs and concerns that farm-raised salmon do. Also, while it may seem counterintuitive at first, choosing and eating wild salmon is one way to help ensure that our salmon fisheries remain healthy and productive.  How?...Your salmon dollars add value to our renewable wild salmon fisheries, and when something has value, people work to protect it. 


Why your salmon choices matter
Salmon is big business and consumers wield a lot of power in the marketplace through their purchasing decisions. When you buy wild salmon, you are investing your dollars in our nation's sustainable wild salmon fisheries and are adding value to the freshwater habitat that wild salmon rely on during the most critical stages of their life cycle. If consumers were to stop buying wild salmon, then farm-raised salmon would quickly replace it. If that happens, then wild salmon conservation and management would no longer be a priority and we would lose the incentive to restore and protect freshwater salmon habitat.

So vote with your fork and do your part to save wild salmon: eat one.


Where we work
Ever wonder where that wild salmon fillet came from? What it took to get it on your plate? Whether you realize it or not, every wild salmon has a story to tell and comes from a unique place:

  Alaska
  Pacific Northwest
  California


What you can do:
1.  Sign the Salmon Consumer's Bill of Rights and Responsibilities
2.  Vote With Your Fork for wild salmon
3.  Be a Savvy Salmon Shopper
4.  Spread the Word
5.  Join Trout Unlimited and get involved in your local TU chapter.





Contact Us:
419 Sixth Street, Suite 200
Juneau, AK 99801
907.586.2588
whywild@tu.org